We had a screen in our pharmacy with nothing on it and 9Ways offered us a great value package. It only costs about £1 per day so I thought let’s go for it. The very first day Pharmacy TV went live, we had patients asking about things they had seen on screen. One saw Voltarol on-screen, asked me for advice and bought it. That’s a sale we would’ve missed if it wasn’t for the TV channel.

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