We knew in 2019 that television was and still is the most watched form of media and pharmacy staff are one of the most trusted healthcare professionals. So we created 9Ways Digital Media to produce and broadcast Pharmacy TV, the first digital out of home TV channel to benefit community pharmacy and a wide national audience.
From the outset, we had the support of some of the biggest names in TV and healthcare. After a carefully monitored pilot, we quickly realised we could be on-air 24/7 promoting pharmacy and educating the nation about greater health and wellbeing.
We refined our programme schedules to include curated factual content, targeted health campaigns and branded content to educate, inform and entertain pharmacy audiences across the UK. Our editorial policy considers strict national broadcasting and NHS rules and this allowed us to secure legitimate access to coveted NHS environments. Pharmacy TV launched on 1st July, followed soon after by our integrated digital signage solutions.
Our innovative out-of-home solutions soon drew the attention of Public Health England and other sector stakeholders. This resulted in partnerships with leading pharmacy stakeholders to further promote healthcare news and information across our growing pharmacy network. Excited by the immediate success of our Pharmacy TV and signage channels, we were delighted to venture into new branded partnerships. aviTV was launched with Avicenna in March 2021.
We are delighted to be partnered with Healthy Living Pharmacy to create and deliver an HLP digital health information zone for pharmacies. We continue to support PHE by broadcasting the latest Covid-19 advice to the nation. Our exciting new Social Media Management service launched in April. Designed specifically for the pharmacy sector, we’re proud to have great uptake from UK pharmacies and Local Pharmacy Committees.