Our story
We knew in 2019 that television was and still is the most watched form of media and pharmacy staff are one of the most trusted healthcare professionals. So we created 9Ways Digital Media to produce and broadcast Pharmacy TV, the first digital out of home TV channel to benefit community pharmacy and a wide national audience.
From the outset, we had the support of some of the biggest names in TV and healthcare. After a carefully monitored pilot, we quickly realised we could be on-air 24/7 promoting pharmacy and educating the nation about greater health and wellbeing.
We refined our programme schedules to include curated factual content, targeted health campaigns and branded content to educate, inform and entertain pharmacy audiences across the UK. Our editorial policy considers strict national broadcasting and NHS rules and this allowed us to secure legitimate access to coveted NHS environments. Pharmacy TV launched on 1st July, followed soon after by our integrated digital signage solutions.
Our innovative out-of-home solutions soon drew the attention of Public Health England and other sector stakeholders. This resulted in partnerships with leading pharmacy stakeholders to further promote healthcare news and information across our growing pharmacy network. Excited by the immediate success of our Pharmacy TV and signage channels, we were delighted to venture into new branded partnerships. aviTV was launched with Avicenna in March 2021.
We are delighted to be partnered with Healthy Living Pharmacy to create and deliver an HLP digital health information zone for pharmacies. We continue to support PHE by broadcasting the latest Covid-19 advice to the nation. Our exciting new Social Media Management service launched in April. Designed specifically for the pharmacy sector, we’re proud to have great uptake from UK pharmacies and Local Pharmacy Committees.
What our Customers say about our Services
We had a screen in our pharmacy with nothing on it and 9Ways offered us a great value package. It only costs about £1 per day so I thought let’s go for it. The very first day Pharmacy TV went live, we had patients asking about things they had seen on screen. One saw Voltarol on-screen, asked me for advice and bought it. That’s a sale we would’ve missed if it wasn’t for the TV channel.
9Ways delivered a beautifully crafted film depicting the experiences of South Asian children affected by Asthma. They have created a groundbreaking approach to highlighting how NHS interventions can be tailored to specific needs, particularly in areas of high cultural and linguistic sensitivity.
Our regular online reminders of how we can support our patients and customers go down really well. So many of them are on Facebook and the team at 9Ways make sure we let our customers know we’re thinking about their health, even when they’re not in the pharmacy
We’ve been creating our own content for a couple of years and it’s hard to do yourself or expensive to pay graphic designers. The guys at 9Ways produce great quality and eye catching graphics bespoke to our pharmacy at a very competitive rate.
We had a screen in our pharmacy with nothing on it and 9Ways offered us a great value package. It only costs about £1 per day so I thought let’s go for it. The very first day Pharmacy TV went live, we had patients asking about things they had seen on screen. One saw Voltarol on-screen, asked me for advice and bought it. That’s a sale we would’ve missed if it wasn’t for the TV channel.
9Ways delivered a beautifully crafted film depicting the experiences of South Asian children affected by Asthma. They have created a groundbreaking approach to highlighting how NHS interventions can be tailored to specific needs, particularly in areas of high cultural and linguistic sensitivity.
Our regular online reminders of how we can support our patients and customers go down really well. So many of them are on Facebook and the team at 9Ways make sure we let our customers know we’re thinking about their health, even when they’re not in the pharmacy
We’ve been creating our own content for a couple of years and it’s hard to do yourself or expensive to pay graphic designers. The guys at 9Ways produce great quality and eye catching graphics bespoke to our pharmacy at a very competitive rate.